Our Story - Trade Secret Photography

All too often the true cost of family photography sessions is not revealed until after the pictures have been taken and it’s almost impossible to get the name of your photographer beforehand.

Our aim is to create a relaxed, family friendly environment with no hidden costs and total transparency.

Our photographer – Abi Moore – has over 10 years of professional photography experience and, as a mother to two young boys, she's an expert at working with children. 

Located inside the main Trade Secret warehouse, the photography studio was only ever in use once a week and so, after meeting Abi while she photographed a wedding, we decided to expand our luxury for less ethos into Trade Secret Photography.

It's good for you, good for us!            


My Grandad was a photographer and for as long as I can remember I’ve wanted to follow in his footsteps. After university I got a job in the Witney branch of the UK’s biggest, high street, photography brand. I worked there for five years and progressed from photographer to style director and regional Assistant Art Director. Around this time I met my husband and went on to work for two more studios while setting up my own (mainly wedding) photography business.

That’s how I met Charles and Camilla. Camilla and her husband, Joe, had seen me photograph his sister’s wedding and asked me to also photograph theirs. After working with me and seeing the photos that I’d taken, Charles asked me to be involved with the studio and the friendship that I’d formed with the family made it an easy decision to make!

I think one of the most important things about my job is getting to know people and I always feel that it’s an honour to photograph their memories. I can chat until my cheeks ache but I also love to listen, which helps me to capture personalities and not just images.

Being a mum to two, cheeky boys (a two year old and a four year old!), I totally understand families and how things can sometimes be.

Come and share your family with me and we will capture moments to last a lifetime and beyond.


When my husband, Joe, and I got engaged we really struggled to find a wedding photographer that we felt that we could trust with our special day. We met Abi when she was photographing Joe’s sister’s wedding and we knew straight away that she was who we wanted to capture ours.

We couldn’t have asked for better photos from that day and I’m really excited to be able to work with Abi again.

Trade Secret, Unit 6, Twyford Mill, Adderbury, OX17 3SX        Tel: 01295 810414

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